How does a huge company go from the brink of bankruptcy to worldwide success and 1000% stock growth seemingly overnight? The answer is simple, yet surprising: Better Marketing. And the company is Apple. This Book teaches you a few of the most important Apple-style marketing tips and tricks you can apply to help your business. Learn some of the marketing secrets that propelled Apple from the backwaters of the PC market to the worldwide leader in consumer electronics, music, video and mobile. Everyone – not just marketers – will benefit from these simple rules.
Jeff Bezos, founder of Amazon, in a meeting with Warren Buffett, asked America’s most prolific investor, your investment thesis is so simple. You’re the second richest guy in the world, and it’s so simple. Why doesn’t everyone just copy you?” Warren Buffett responded Jeff by saying, “Because nobody wants to get rich slow.” This answer by Warren Buffett has a lot of learning and lessons for those who want to make money, become prosperous and Create Wealth. This short book will open your eyes to the simple thesis that Warren Buffett uses to Create Wealth.