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iPhone 5 Dropped

On the eve of the first round of iPhone launches around the world Android Authority performed a drop test with the iPhone 5 and compared it to the Samsung Galaxy S3 The results are suprising but it shows that amount of effort Apple are putting into ensuring that iPhone’s are Read more…

iOS 6 released

On Wednesday 19 September Apple release iOS 6 to the public. iOS 6 includes a whole new maps application, updates to Siri, Facebook integration, shared Photo Streams, Facetime of cellular network, and Panorama for Photo. With over 200 new features iOS6 is a great update to your phone. If you Read more…

The Apple Marketing Philosophy

In the early 1980s, design was a niche profession, and “design thinking,” a process that emphasized empathy with user needs, hadn’t been fully articulated yet. But Mike Markkula–one of the first investors in Apple, one of the first grown-ups to work there, and another father figure to Jobs–managed to anticipate Read more…